Slp Artwork 2line

Subaru Loves Pets Month

At Prieto Automotive, we believe in not only serving our community but also our furry friends who bring so much joy into our lives. That’s why we’re thrilled to share the heartwarming success story of Subaru of America’s recent initiative, Subaru Loves Pets®. In October 2023, this annual adoption campaign achieved remarkable results, resulting in over 52,000 shelter pets finding loving homes nationwide.

The impact of this initiative was truly astounding, with over 600 Subaru retailers and partner shelters joining forces to support the cause. Together, they helped facilitate adoptions and raised over $1.8 million in donations for local shelters, rescues, and pet organizations across the country.

Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., expressed his gratitude, stating, “Subaru is dedicated to supporting animals in need, including helping to unite thousands of shelter pets with their forever homes nationwide every October. Achieving over 52,000 pet adoptions in a single month would not have been possible without the support of our committed retailers, compassionate shelter partners, and everyone who embraced pet ownership in October.”

Throughout the Subaru Loves Pets campaign, participating retailers went above and beyond, hosting adoption events in collaboration with local animal shelters. For every pet adopted during October, these retailers made a $100 donation to their partner shelter, further supporting the care and well-being of animals in need.

Subaru also contributed to the cause by donating $20 to The American Society for the Prevention of Cruelty to Animals® (ASPCA®) for each purchase of select Subaru Pet-Friendly Accessories. This included essentials such as pet harnesses, seat protectors, and travel bowls, available via Subaru Parts Online. Additionally, for each “Animal” badge ordered through Subaru Badge of Ownership in October, Subaru donated $1 to the ASPCA.

This October also marked the fifth annual National Make A Dog’s Day, a special holiday created by Subaru to celebrate the bond between humans and their canine companions. The initiative encourages dog lovers everywhere to do something special for their furry friends while advocating for the adoption of Underdogs – older, physically challenged, and unique dogs that often face difficulties in finding forever homes.

Since 2008, through various adoption initiatives, Subaru has made a significant impact, positively affecting over 480,000 animals and donating over $52 million to national and local pet organizations. This ongoing commitment to animal welfare reflects Subaru’s dedication to making a difference in the lives of both humans and animals alike.

For more information about Subaru Loves Pets and to join the movement, visit and follow #SubaruLovesPets on social media.

At Prieto Automotive, we’re proud to support initiatives like Subaru Loves Pets that make a meaningful difference in our community and beyond. Join us in celebrating the joy of pet adoption and spreading love to our furry friends!

Source: Subaru Media